What is buying power? July 09, 2020 20:42 Updated Buying power is the money available within a brokerage account for the purchase of securities and cryptocurrency. Related articles Where can I view my buying power? How do I withdraw cash from my SoFi Invest account? What if I exceed my Day Trade Buying Power? Where does my money go when I sell stock? Can I transfer funds from my SoFi Invest account to my SoFi Money account?